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Grow Your Business

Mid-Point Check-in! Plan to Succeed. Roll Call!?

We are halfway through the year! Where did the time go? Time flies when you stay on the grind. It is time for our mid-year check-in. Hopefully, things are going well in your business and you have been reading along with us this year. We have talked about deciding what business to start, making your decision a reality, balancing your relationships and work, WordPress, branding and measuring your success. It has been a jam-packed beginning of the year.

Full of content and opportunities for improvement. I don’t know about you, but we need a breakdown and digest of what all we’ve done. We put together a checklist for you to see how things are going in your business. This will help you see what are your strengths and your weaknesses so you can take advantage of tightening things up before you go into 3rd and 4th quarter which tend to be the busiest time of the year for entrepreneurs.

Getting Started: The following items are typically completed during the startup phases, but if you’ve missed something, be sure to get it done.

  Do you have a business plan?  

  What is your niche market?

  Who is your ideal client?

  Passion behind your business?

Health & Wellness: These are not necessarily related to your business success, but you’re important too! Staying healthy is key to being productive.

  Work life balance?

  Are you stressed often?

  How often do you have “me time”?

  Number of hours you work a week?

  Feel overwhelmed? How do you plan to manage this feeling?

WordPress: This is the bread and butter of your business. Do you have the basis for a strong online presence? Let’s see.

  Do you own your custom domain?

  Is your website up and fully functional, including link checks?

  Social media linked to your website?

  Email subscription list setup?

Branding: You know how vital branding is. You’ve read the blog posts. Right?

  Specific set of brand colors?

  Brand colors consistent between your website, social media, and packaging?


  Engaging with your potential clients on social media?

  What is your mission statement?

  Your brand story? Is it visible on your website or product labeling?

Self-Audit: Here’s where we get to analytics and see how applying everything we’ve covered this year in blogs have helped your business grow. These methods will also help your business continue to grow in the future.

  Download Google Analytics

  Review your analytics on a consistent basis

  Goals set for 3rd and 4th quarter?

  Goals written down?

  Automated any of your business processes? List them.

  What is your ROI?

  Plans to improve your ROI?

  Looking into collaborating with someone like minded?

This checklist is lengthy but covers the main points of what we have talked about during the 1st and 2nd quarter. Once this checklist is completed, your business should be almost running itself and profitable. If you ask us, it’s been a great first half of the year and we have seen a lot of you grow! We look forward to more stories, higher numbers, and bigger brands.


Marketing can be scary. Not only have you started a new business or launched a new product, now you must sell it. The phrase “It sells itself!” is not necessarily true. Even brands with great products that you feel you “HAVE TO HAVE” put in a lot of time and work in their marketing. Marketing is how the product got to you in the first place! Once you have created something amazing with your target audience in mind, you then take on the task of determining how to present your creation. Success is when opportunity meets preparation. Most people will prepare themselves and wait for the opportunity. Marketing is when you prepare yourselves and CREATE the opportunity. Mindset is everything in business. A positive thinker will eventually prevail, even above the initial failures of starting a business. There are 3 components to a marketing mindset. Once you master these 3 components, you will be able to overcome any anxiety you have about selling to your ideal clients and positioning your brand for success.

(more…) Pre-Launch Checklist for Your WordPress Site!

The launch is exciting! You’ve come a long way. Before you go live take some time to double check to make sure you have everything covered. Building a website on WordPress entails detail. Your branding is vital and every page should follow a consistent flow. Everything from color to use of logo needs to be checked and checked again. Even if you don’t have a lot of viewers on your WordPress initially your statistics will rise organically if your website has a great user interface. Keep your energy high and create a marketing campaign around your launch, this way your launch won’t be a flop. For ways to market your launch look at our blog series on marketing. There are both paid and free ways you can create hype around your site before it goes live on WordPress. Whether you are doing a launch or pre-launch, this checklist will ensure that your website is ready for consumers:


10 Must Have WordPress Plugins!

Hands holding up a laptop with WordPress

Congrats! If you are reading this you have successfully set up a blog or ecommerce site and are looking to enhance your pages. Plug-ins are special features you can add to your site, most of the time for free to improve the user’s experience. Here is a compiled list of the tape 10 WordPress plugins that will help increase your traffic, income and consumer experience!


An Exclusive Look at WordPress and why you need it for your business

Woman typing on a laptop using WordPress.

WordPress is probably a name you have heard before. If you have ever thought of starting a blog, or website you know this name. As familiar as the name is, you still may be a bit confused on what exactly WordPress is and why you need it for your business. WordPress is a platform used to build websites, blogs and can be integrated with eCommerce. In other words, it is a website itself, where you can sign-up for free and start a blog. If you later decide to purchase a website name like; it gives you the option to buy the name. There are also “plug-ins” or apps that you can add to your website to allow visitors to schedule appointments for your services and purchase your products. WordPress offers two platforms, is free to start and can help grow your business.


Using Social Media for Your Brand

Social media is one of the most powerful branding mediums in today’s digital age. When social media first came on the scene, both major brands and small businesses were hesitant to get in the game. Today, however, just about everyone is leveraging this powerful tool. From social media’s beginning ages in Myspace for personal use to Facebook, Twitter, Periscope, Instagram, and Snap Chat. Social media channels now boast business features such as advertising and analytics. These new forms of reaching customers is causing a big wave in traditional business. Social media sites have birthed a generation of startups.


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