Like everything else in life, learning how to share your business with others, takes time.
Talking about something you hold so near and dear to your heart, whether it’s with strangers or even people you know, is not always easy.
Your business is most likely something you’ve poured your heart and soul into, so it’s normal to be a little nervous or sensitive when you are explaining it to others. Plus, it can be hard to hear what other people might say about the one thing that you really want to work and do well more than anything else.
When I first started out as an entrepreneur about 8 years ago, I could barely muster the courage to say my name let alone share my business with anyone. The overwhelming thought of what people were thinking consumed me and often times left me tongue-tied.
Being uncomfortable when sharing your business idea can happen even if you’ve never really been a shy person. For some people, freezing up when it comes to sharing your business with others is a normal part of growing as an entrepreneur.
Here’s the thing – at some point you’re going to have to make a decision. Ask yourself this – what’s worse, speaking to people you may or may not know or remaining a slave to a job you hate? That’s basically what I asked myself so many years ago, the answer I came up with immediately put everything into perspective. I realized that speaking to people about what I had to offer wasn’t entirely as bad as I thought and was something I could learn how to do.
There’s really nothing to be afraid of, with a little effort, patience and time you can learn just about any skill required to take your business to the next level including how to approach or talk to people about what you have to share with the world.
So how exactly did I get over my fear of speaking to people? well I did quite a few things – allow me to share!
Have a Game Plan
The first thing you need to do is figure out what the heck you want to say. Become a subject matter expert on all things related to your business – from product knowledge to industry expertise, and refine your help statement. That way no matter who you talking to, you’ll always feel confident about what you’re saying which will ultimately enable you to share what you have with everybody.
Create a Script
Secondly, once you get really clear about what it is that you have to offer, write a script and practice it in the mirror. Repeat it over and over again until it becomes second nature to you. This will help make your conversations with others about your business more natural.
Set a Goal
Once you actually start talking to people, take it a step further and challenge yourself to speak to a certain number of people per day. Back in my network marketing days, I would challenge myself to talk to just 3 people a day, then I moved to 5 people a day and finally I increased it to 10.
Tip: If you’re still an employed side-hustler, use your daily commute to your advantage. Just think about how many people you encounter on a daily basis taking public transit or on your way to work, at your job, while you enjoy a break or lunch and again on your way home. You may be in a better position than a solo-preneur who works from home and rarely sees anyone.
Lastly, be patient. With time, I’ve also realized that things don’t happen overnight.
Let me know if you found these tips useful. I would really love to hear back from you!