You hate your job and feel deep down inside you should be working for yourself.
Despite the nagging feeling of wanting to do something else you can’t seem to figure out what the something else should be, you have no idea what type of business to start. Sound Familiar?
What type of business should I start? This has been the number one inquiry / sentiment I receive from women who reach out to me, from around the world.
They’re frustrated with the day-to-day monotony of their jobs but totally confused by what to do about it or where to start.
If your job is making you crazy and you’re a 100% sure that having a 9 – 5 is not something you can see yourself doing for the rest of your life and you know for sure that you want to start a business but figuring out what kind of business baffles you – keep reading the next few paragraphs may help you figure out a thing or two.
The truth is, there’s no one who can tell you what kind of business to start – you have to actually figure that out on your own.
What I can do, is give you a few things think about when trying to come up with an idea. I hope it helps to get your creative juices flowing.
What Are Your Strengths?
Think about what you’re good at –
- Are you creative?
- Do you have strong communication skills?
- Are you an excellent writer?
- Are you a computer wiz?
- Are you great with design?
- Do you love fashion?
- Can you do hair?
- Do you bake?
Think about everything that you’re good at – make a list and then go back over it with an objective eye and review. What are the top two – three things that stick out to you the most?
For more insight regarding your strengths, I strongly suggest picking up a copy of the Strength Finder. It’s a wonderful tool to help you find out what your gifts are.
Peek into the Future
Ask yourself this – what do you like and what you can see yourself doing for the next 18 months to 5 years consistently on a daily basis.
You may be asking yourself what’s the difference between what you like and what you’re good at but they are two different things. You may be good at something or strong in a particular area but not enjoy doing that thing or see yourself doing whatever it is all the time.
You may be able to braid hair really well, that doesn’t mean you want to become a braid stylist.
Whatever it is that you plan on doing you should like it enough to do it often – your whole life is going to become consumed by it so you should make sure you actually love what you’re doing instead of choosing something that’s ‘trending’ or that you can do but don’t enjoy.
Solve A Problem
Think about something that bothers you or something that’s lacking that you wish existed. Figure out how to create that thing – if it’s bothering you or it’s something you wish were available but can’t seem to find, chances are a lot of other people are probably bothered by it or looking for it as well. So, in addition to thinking about what you like to do think about what bothers you and what is missing in your life
Do some research using good old Google. There are a plethora of articles that show different businesses that are doing well or easy to start. See what other people are doing and think about how you can do it differently or better.
Your first business doesn’t have to be your last … look at it as an introduction not the be all end all of your entrepreneurial journey.
Test The Validity of Your Idea
Once you come up with an idea, I would strongly suggest that you do some research and test the product/service viability within its target market.
- Who’s it for
- What will it do / What problem does it solve / What makes it unique or different
- Where will people find it / Where are the people that need it
- Why is it valuable
- How will you generate revenue
This is a sure way, to find out who is or who would be interested in your idea / what you have to offer. Don’t be afraid to actually engage with your target market, have conversations and ask lots of questions.
Do more and think less. Try a bunch of different things if you have to and don’t be afraid of failure or what the outcome may be. Sometimes you don’t actually know if you’re going to enjoy doing something until you try it. There are a lot of things that seem good in theory but when put into practice you realize you’re just not interested in pursuing them as passionately.
I really hope this helps those looking for answers … if that’s you and this helped, I’d love to hear about it, leave a comment below.